{"id":481,"date":"2013-11-01T10:00:00","date_gmt":"2013-11-01T10:00:00","guid":{"rendered":"http:\/\/www.emlitofnote.com\/?p=481"},"modified":"2016-08-01T08:57:51","modified_gmt":"2016-08-01T15:57:51","slug":"brainwashing-with-oxytocin","status":"publish","type":"post","link":"https:\/\/www.emlitofnote.com\/?p=481","title":{"rendered":"Brainwashing With Oxytocin"},"content":{"rendered":"<p>Placebo mechanisms are well-known. &nbsp;As Ken Milne of <a href=\"http:\/\/thesgem.com\/\">The Skeptic&#8217;s Guide<\/a> is happy to tell you, the power of belief is strong.<\/p>\n<p>But, it turns out it can be made <i>stronger<\/i>.<\/p>\n<p>This rather fascinating study evaluates the power of oxytocin. &nbsp;Oxytocin has been linked to processes of empathy, trust, and social learning. &nbsp;These elements, as noted by the authors, are key to patient-physician interactions. &nbsp;So, they perform a little study to see whether oxytocin can enhance the placebo effect \u2013 tapping into the elements of physician empathy and trust.<\/p>\n<p>In the experiment, a technician applied either oxytocin or saline intranasally. &nbsp;Then, they applied the same inert cream to two sites on each patient&#8217;s forearm, telling the patient one was the control, and one was the active drug. &nbsp;Patients were tested using heat as painful stimuli on a visual analog scale.<\/p>\n<p>There was, as expected, a placebo effect. &nbsp;In the saline group, the mean VAS difference between the inert &#8220;control&#8221; cream and the inert &#8220;placebo&#8221; cream was 7mm. &nbsp;In the oxytocin group, however, the mean VAS difference between sites was 13mm. &nbsp;In their small group of patients, this result met statistical significance \u2013 and thus the authors conclude oxytocin enhances the placebo response.<\/p>\n<p>Not precisely certain how this would be applied clinically, but it&#8217;s a fascinating little research letter.<\/p>\n<p>&#8220;Effect of Oxytocin on Placebo Analgesia: A Randomized Study&#8221;<br \/><a href=\"http:\/\/www.ncbi.nlm.nih.gov\/pubmed\/24150470\">http:\/\/www.ncbi.nlm.nih.gov\/pubmed\/24150470<\/a><\/p>\n\n<div class=\"twitter-share\"><a href=\"https:\/\/twitter.com\/intent\/tweet?via=emlitofnote\" class=\"twitter-share-button\">Tweet<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Placebo mechanisms are well-known. &nbsp;As Ken Milne of The Skeptic&#8217;s Guide is happy to tell you, the power of belief is strong. But, it turns out it can be made stronger. This rather fascinating study evaluates the power of oxytocin. &nbsp;Oxytocin has been linked to processes of empathy, trust, and social learning. &nbsp;These elements, as &hellip; <a href=\"https:\/\/www.emlitofnote.com\/?p=481\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Brainwashing With Oxytocin&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[35],"tags":[],"class_list":["post-481","post","type-post","status-publish","format-standard","hentry","category-ethics"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7KesJ-7L","jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.emlitofnote.com\/index.php?rest_route=\/wp\/v2\/posts\/481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emlitofnote.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emlitofnote.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emlitofnote.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emlitofnote.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=481"}],"version-history":[{"count":1,"href":"https:\/\/www.emlitofnote.com\/index.php?rest_route=\/wp\/v2\/posts\/481\/revisions"}],"predecessor-version":[{"id":2044,"href":"https:\/\/www.emlitofnote.com\/index.php?rest_route=\/wp\/v2\/posts\/481\/revisions\/2044"}],"wp:attachment":[{"href":"https:\/\/www.emlitofnote.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emlitofnote.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emlitofnote.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}